Crimson Badger Brewing

In the bustling heart of a craft beer bar (Atlas Beer Cafe) in Queenstown, New Zealand, an unusual friendship began to brew.

There was Sam, an Australian wanderer with tattoos etched into his dreams, and Wes, a Canadian ginger who could down maple syrup as smoothly as he strode into any room.

From their first encounter, Sam was skeptical of Wes’ tucked in shirt, blinding pale skin, and keen approach to the bar service. A few rounds of whiskey, games of poker, and adventures later, these two grew to have a great friendship.

Against all odds, in 2017, they hatched a plan to create an alcoholic ginger beer, cheekily named Ginger Bear.

With no prior brewing experience, little starting capital, and juggling full-time jobs, the ambitious duo founded Crimson Badger Brewing Limited.